Graphic Green believes that your business or organisation can benefit from using environmentally sensitive printing methods and materials. Not only will you be helping to reduce pollution and conserve the earths limited resources, but your promotional material will have an aesthetic advantage in an already saturated market. Standard paper manufacture uses large amounts of virgin plant fibre, energy, water and causes pollution. Infact, using virgin paper followed by incineration consumes twice as much energy as recycling (WRAP-Waste & Resources Action Programme). So a good environmental choice would be recycled and uncoated papers with a high post-consumer content. Chlorine is often used to bleach paper, so sourcing either unbleached or oxygen bleached paper products is another sound environmental choice. Coventional printing ink is petroleum-based and mixes with alcohol-based solvents to release VOCs into the atmosphere. VOCs are hazardous to the environment and to our health. Vegetable and soya based inks offer a non-polluting and renewable alternative.